- A Radio-Based Approach to Promoting Gun Safety: Process and Outcome Evaluation Implications and Insights
- Author:
-
Meyer, Gary / Roberto, Anthony J. / Atkin, Charles K.
- Date:
- 2003
- Publication:
- Health Communication
- Topics:
-
Legislation and Policy, Public Health, State, Storage
- Keywords:
-
gun safety, intervention, public service announcement
The authors evaluate the outcome of a public health intervention in a mid-Michigan county and compare the effect of three public service announcements (PSA) promoting 10 gun-safety practices and a direct-mail...
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- Promoting Gun Trigger-Lock Use: Insights and Implications from a Radio-Based Health Communication Intervention
- Author:
-
Roberto, Anthony J. / Meyer, Gary / Johnson, Amy Janan / Atkin, Charles K. / Smith, Patricia K.
- Date:
- 2002
- Publication:
- Journal of Applied Communication Research
- Topics:
-
Public Health, Recreational Use, State
- Keywords:
-
ADVERTISING, Public service, Firearms, Michigan, Safety measures, UNITED States
The authors describe the effect of a radio public service announcement that aired 340 times on three Michigan radio stations and focused on the risk to children from unlocked and loaded guns, which prompted...
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