+ Firearm Advertising: Product Depiction in Consumer Gun Magazines
- Author:
-
Saylor EA / Vittes KA / Sorenson SB
- Date:
- 2004
- Publication:
- Evaluation Review
- Topics:
-
Ownership, Recreational Use, Self-defense Gun Use/Deterrence, Social Science, Supply
- Keywords:
-
SUPPLY, education
The authors analyze the gun advertisements appearing in a 2002 issue of 27 firearm magazines. Principal themes were the gun’s attributes (e.g., high quality, accurate, reliable), followed by a focus...
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+ Using the Extended Parallel Process Model to Prevent Firearm Injury and Death: Field Experiment Results of a Video-Based Intervention
- Author:
-
Roberto, A.J. / Meyer, G. / Johnson, A.J. / Atkin, C.K
- Date:
- 2000
- Publication:
- Journal of Communication
- Topics:
-
Ownership, Prevention, Recreational Use
- Keywords:
-
Firearm injury, PREVENTION, video-based intervention.
In this study, a video on gun safety practices was shown to 175 individuals in 7 hunter safety classes. The impact of the video was evaluated by comparing the responses of this group to questions on firearm...
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