+ Firearm Advertising: Product Depiction in Consumer Gun Magazines
- Author:
-
Saylor EA / Vittes KA / Sorenson SB
- Date:
- 2004
- Publication:
- Evaluation Review
- Topics:
-
Ownership, Recreational Use, Self-defense Gun Use/Deterrence, Social Science, Supply
- Keywords:
-
SUPPLY, education
The authors analyze the gun advertisements appearing in a 2002 issue of 27 firearm magazines. Principal themes were the gun’s attributes (e.g., high quality, accurate, reliable), followed by a focus...
read more >
